The one precious metal that has all the following attributes-As white as it gets. High density for a substantial weighty feel for the customer. Can be fabricated, cast, welded, soldered without oxidation, stamped or hand wrought without changing alloys. Everything is available, unlike palladium. PMWest has much of this covered, but others make findings and settings that finish a job right. Customer likes white? Don’t ignore platinum. Not just for bridal anymore. Have you visited the Platinum Guild Technical pages lately?